Employee Advocacy Programs

Employee Advocacy, Social Media


March 28, 2015

In today’s many-to-many communication world, employees by default are businesses’ most primed evangelists. I deployed several programs that offered a clear framework, guidelines, communication and tangible results. As Sr Director of Digital Marketing at SiriusDecisions, I deployed SiriusDecisions Thought Leadership program with over 90 SMEs enrolled, supported by ongoing enablement workshops, self-service wiki, 1:1 coaching, Hall of Fame and weekly communication – reaching 74% month over month increase in visits generated from assets shared by SMEs. And heading social and mobile at IBM, I developed social education programs such as SocialU, Video Debate Series, Social Enablement program for major markets, Social Tip Sheet, and influencer training, boosting social engagement by 225%.


  • Program development
  • SME selection criteria development
  • SME recruiting
  • SME enablement and engagment
  • SME analytics