Mobile Apps



March 28, 2015

Mobile-first strategy is a must in today’s 24/7 always connected world. I led several mobile strategies that drove business impact. While heading digital marketing programs at SiriusDecisions, I led mobile program that included full mobile responsive Website, mobile advertising campaigns and 2 native event mobile apps that were downloaded by over 2k attendees – boosting mobile traffic by 40% year over year. As Global Head of Social and Mobile Media at IBM, I managed global mobile strategy by managing 5 native mobile applications across iOS, Android and Blackberry, mobile web presence and paid mobile marketing campaigns, increasing mobile traffic by 150%. And at Nokia, as Product Manager, Operators, I led first time deployment of Ovi App Store (mobile / web e-commerce presence) into global operators’ devices such as AT&T, T-Mobile in US, CMCC in China, Orange France and Deutsche Telekom.


  • Mobile strategy
  • Product management
  • Mobile content curation
  • In-app gamification
  • Mobile reporting
  • Mobile advertising