Any solid integrated marketing plan covers earned, owned and paid media tactics. As for paid media, as heading digital marketing at SiriusDecisions I ran several retargeting campaigns (Demandbase, Terminus) and social advertising campaigns on Twitter, LinkedIn’s Sponsored Updates, and InMail. Campaigns were designed to drive awareness, lead generation and event registration in support of major events and ongoing campaign’s themes.
Recent Twitter campaign has gained 16X ROI and was recently selected by Twitter to be included in their worldwide success stories roster.
