Social Video

Social Media


March 28, 2015

Video is the most engaging medium to attract, engage and convert audiences. I led development of two highly successful programs at IBM and SiriusDecisions. At SiriusDecisions Sr Director of Digital Marketing, I initiated Intelligent Growth Live hangout program (real-time video experience) on Google+ Hangouts On Air that ranked second best with 91% acceptance rate of Sales Accepted Leads (SALs). And at IBM, as Global Head of Social and Mobile Media, in collaboration with Ogilvy & Mather NY, I led a Spreecast deployment of Smarter Computing: What’s Next for IT? Video Debate Series.


  • Program development
  • Communication strategy
  • Live broadcast production
  • Lead generation
  • Social media promotions