Shlomi Ron
I help you turn AI-era complexity into stories people understand, trust, and act on.
Why this, why now
Most AI experts focus on technology. Most storytellers focus on marketing. I sit between the two — helping you communicate complexity in ways people understand, trust, remember, and act on.
“Brand survives every platform shift — trust can't be replicated with better tech.”— Emergence, "Software Moats in the AI Era"
Two decades of brand storytelling — from Fortune 500 marketing to my own book, Total Acuity.
I track what's actually changing — from agentic workflows to world models — and what it means for how you communicate.
The magic happens the moment a brand story mirrors the customer's own story.
“The AI slop of it all creates so much distrust” — the brands winning now are the most authentic and human.— Steve Hirsch, CEO, Hirsch Leatherwood (WSJ, Dec. 2025)
A bit about my path
I'm Shlomi Ron, Founder of the Visual Storytelling Institute (VSI) and Co-Founder & CMO of DecisionAdvantage.ai. After 20+ years in digital marketing at Nokia, IBM, and American Express, I wrote Total Acuity — my book on why meaningful detail, not more content, is what makes a story land. That same instinct now shapes how I help you cut through AI-era noise. I host the Visual Storytelling Today podcast, write the Visual Storytelling Newsletter, and teach Brand Storytelling at the University of Miami Business School.
My backstory runs through the arts. I'm a lifelong connoisseur of classic Italian cinema, writing film reviews and curating film festivals through Café Pellicola, and I manage the estate of video art pioneer Buky Schwartz. Both keep me close to how visual stories move people.
Advisory, speaking, training
I offer narrative strategy for leaders and founders whose story hasn't caught up to their business.
I deliver keynotes and public talks on visual storytelling, AI, and human-centered communication.
I run corporate workshops and academic courses that build your team's storytelling skills.
20 years, one throughline
“Shlomi and the team did an outstanding job helping us develop our 'Commercial Story' — it became the centerpiece of our presentation to the entire leadership team.”
“Feedback from the group has been all positive. Everyone got something very valuable — we're putting the tools and this new way of thinking into practice.”
From the newsletter
My newsletter is featured in InboxReads' Best Visual Storytelling Newsletters and tagged an Editor's Top Pick by NewsletterInsight.