Senior digital marketing executive with over 20 years of experience translating products and services into rich brand experiences. Works in diverse industries, such as telecommunications, entertainment, financial, and computer software/hardware. Drives impact at global Fortune 100/500 brands, including Nokia, American Express, and IBM. Proven leadership to formulate innovative results-driven digital marketing programs, P&L, manage vendor/partner relationships, lead cross-functional teams, and maximize return on investment. Thought leader and speaker at key marketing conferences such as BMA, Social Media Week and Integrated Marketing Week, to name a few. Served as senior board member at the High Tech Marketing Alliance, a 15-year premier marketing association in Southern California, Online Marketing Institute and currently serving at boards of the South Florida Interactive Marketing Association, Miami STEM Advisory Board and at the Estate of award-winning video artist Buky Schwartz. He is the CEO and co-founder of the Visual Storytelling Institute (VSI). Outside work, co-founded cafePellicola.com, 10-year blog dedicated to his passion for fine Italian cinema. He has BA in Sociology & Anthropology from Tel Aviv University and MA in Mass Communications from the University of Florida. Trilingual (English, Hebrew, and Italian).
For more information:
- Visual Storytelling strategy
- Global social media strategy
- Integrated strategy (Owned, Paid and Earned)
- Global mobile strategy (app / Web / marketing)
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