Category: Social Selling
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Why It’s Time To Replace “Random” With “Routine” Acts Of Kindness
Some of you have already used Random Acts of Kindness (RAK) tactics as early as 5 years ago at its peak. Wikipedia defines RAK: “A selfless act performed by a person or people wishing either to assist or to cheer up an individual person or people.” This 5-year trend has been harnessed in a variety…
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Developing a Social Selling Playbook
Whether or not your organization’s sales reps have been trained in social selling, they are probably using LinkedIn, Twitter and other social media tools to find and engage potential buyers. Is that good news? The answer depends on both sellers and buyers, as Jim Ninivaggi, service director for SiriusDecisions’ Sales Enablement Strategies service, noted in…