2016 Digital Trends

My Special 2016 Digital Trends Mixer

It’s the first day of January!

By now you all know the drill, if it’s December-January, then it must be high season for digital trends and predictions for the new year. To provide you a with a vantage point, or forest view if you will, I have created the 2016 Digital Trends Mixer, to distill a few dominant predictions.

Will it blend?

To create my 2016 Digital Trends Mixer, I followed this simple 4-step process:

  1. I sequentially googled 2 keyword strings:
    – 2016 digital marketing trends
    – 2016 digital marketing predictions
  2. I extracted 20 articles from reputable media sources (e.g., Forbes, eMarketer, Inc, Business Insider, Adweek etc.)..
  3. I filtered only their top trends labels.
  4. I blended all trend labels in a tag word generator,  1 label per 1 line to retain significance.

And this is what came out:

2016 Digital Trends

Dominant flavors:

Naturally, the process I followed is fairly basic, but it’s interesting to see some of the usual suspects along with new entrants:

  • Mobile
  • Marketing automation
  • Virtual reality
  • Wearables
  • Messaging apps
  • Customer experience
  • Video ads
  • Ad blocking
  • Personalization

Surprised? Validated? Disappointed? Let me know your thoughts and your focus areas for 2016.

Here’s to a prosperous new year where your stories selectively leverage the trends (and not the other way around) for maximum impact!

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